OVO CLOTHING: THE RISE OF A CULTURAL POWERHOUSE IN STREETWEAR

I n the ever-evolving world of streetwear, few brands have managed to carve out a niche as distinct and culturally influential as October’s Very Own (OVO). What began as a collective and record ovoshop.us/ label founded by Canadian artist Drake, producer Noah “40” Shebib, and Oliver El-Khatib, has evolved into a fashion powerhouse t